29 7 / 2013

Rachel Fershleiser! 

Tell me what you do at work. 
 - I’m on Tumblr’s strategic outreach team, specializing in books and authors. I work with writers, publishers, reviewers, booksellers, libraries, nonprofits, and other organizations to help them use Tumblr’s tools to reach people in the literary community.

How you think publishers should use Tumblr?
- Lots of publishers have a great overall Tumblr presence — check out Chronicle Books, WW Norton, Oxford University Press, Melville House and Penguin Teen to get a sense of the range. But they’re also using the platform as a place to source content. There are amazing writers, photographers, and illustrators who’ve gotten book deals from their Tumblr blogs — over 75 of them, from cookbooks to novels to essay collections to coloring books and paper dolls!

A weird question: how can older people embrace tumblr? Is that something you are interested in?

- Tumblr’s actually incredibly easy to use. For older authors who don’t have a web presence yet, signing up for a free Tumblr is much easier than buying a domain, getting hosting, hiring a designer, etc. Plus a lot of older people maybe not realize it, but they already love Tumblr — if they’ve seen Reasons My Son is Crying, Texts From Hillary, Humans of New York…

When and in which order did the book people join tumblr? readers, then authors, then publishers? Booksellers? Did tumblr reach out to them or how did literature become so big on tulmblr? 
- It’s been a mix. I joined a few years ago when I worked for Housing Works Bookstore Cafe and we were the first bookstore, but there were already NPR stations and New York Public Library, some beloved authors, funny stuff like Slaughterhouse90210 and Better Book TItles. The opportunity for all those parts of the community to interact so easily and directly was what brought me in, and each new addition to the community made it better, thus making more people want to join.

What are reading right now?
- I just finished The Goldfinch by Donna Tartt, which comes out this fall. It. is. amazing. 800 pages and you just barrel through it cause you can’t stop.

Which is your best New York spot/bookstore/food/bar?
- Housing Works Bookstore 4 evah and evah. Books, music, booze, snacks, coffee, an important chartable mission, and the best events program in the world. Even if I weren’t biased, it is just unbeatable.

Rachel Fershleiser!

Tell me what you do at work.
- I’m on Tumblr’s strategic outreach team, specializing in books and authors. I work with writers, publishers, reviewers, booksellers, libraries, nonprofits, and other organizations to help them use Tumblr’s tools to reach people in the literary community.

How you think publishers should use Tumblr?
- Lots of publishers have a great overall Tumblr presence — check out Chronicle Books, WW Norton, Oxford University Press, Melville House and Penguin Teen to get a sense of the range. But they’re also using the platform as a place to source content. There are amazing writers, photographers, and illustrators who’ve gotten book deals from their Tumblr blogs — over 75 of them, from cookbooks to novels to essay collections to coloring books and paper dolls!

A weird question: how can older people embrace tumblr? Is that something you are interested in?

- Tumblr’s actually incredibly easy to use. For older authors who don’t have a web presence yet, signing up for a free Tumblr is much easier than buying a domain, getting hosting, hiring a designer, etc. Plus a lot of older people maybe not realize it, but they already love Tumblr — if they’ve seen Reasons My Son is Crying, Texts From Hillary, Humans of New York…

When and in which order did the book people join tumblr? readers, then authors, then publishers? Booksellers? Did tumblr reach out to them or how did literature become so big on tulmblr?
- It’s been a mix. I joined a few years ago when I worked for Housing Works Bookstore Cafe and we were the first bookstore, but there were already NPR stations and New York Public Library, some beloved authors, funny stuff like Slaughterhouse90210 and Better Book TItles. The opportunity for all those parts of the community to interact so easily and directly was what brought me in, and each new addition to the community made it better, thus making more people want to join.

What are reading right now?
- I just finished The Goldfinch by Donna Tartt, which comes out this fall. It. is. amazing. 800 pages and you just barrel through it cause you can’t stop.

Which is your best New York spot/bookstore/food/bar?
- Housing Works Bookstore 4 evah and evah. Books, music, booze, snacks, coffee, an important chartable mission, and the best events program in the world. Even if I weren’t biased, it is just unbeatable.